Efficient targeted marketing requires a clean and accurate database with specific selects. eInformation Strategies provides a number of services to clean your list and provide additional information to ensure you are reaching the right target. These services include:

• Data Profiling - Maps your database and identifies invalid entries and gaps and missing data.
• Data Hygiene - Address Cleaning, CASS/NCOA certification, name formatting, job title standardization.
• Data Appends - Increase the value of your data by adding phone numbers, addresses, URLS and funding information.
• Data Integration Projects - including matching, merging and purging duplicate records and working to combine multiple datasets from disparate systems.
• Custom Data Capture - We can work to capture unique data elements according to your specifications.

Information Technology provides a sea of information on unique product opportunities and information to and about your customers. But if this information is not properly handled, you can wind up drowning in the sea of information with no significant achievements. eInformation Strategies recognizes that to be successful requires the judicious development of front end systems to collect the appropriate data that is clean and useful. It requires database designs that are dynamic and able to adapt with changing market needs. Further, there must be easy-to-use, non-technical ways of mining this data to deliver cost-effective and cost-efficient services, exemplary customer service and management monitoring of key processes and outcomes. We can help design and implement data entry, database design and data mining tools to achieve these results and the training of your staff to carry them through. We have significant technical expertise in ASP.NET technologies, Microsoft SQL Server and MySQL database technologies.

Successful projects involve staff and outside resources, each with different skills, communication ability and objectives. Getting this group of individuals and organizations to come together as a team with a common set of goals and objectives takes strong leadership. Keeping this team focused and on-task, on-milestone, and on-budget requires patience, persistence and superb organization. eInformation Strategies has over 30 years experience in working with team development, project definition and project management and is well equipped to guide complex projects to successful, on-time and on-budget results.

Dynamic database driven web sites allow your team to push the appropriate content to the right customers. Imagine knowing that a particular teacher visiting your website teaches ESL classes and displaying the appropriate mix of multi-lingual products to meet her classroom needs.

Is your business being held back because if your IT infrastructure. You need to have the right information at the right time to make the appropriate management decisions. Have eInformation Strategies perform an infrastructure and systems analysis to help get your IT infrastructure pushing you ahead instead of holding you back.

Your organization has a wealth of talent and resources, but changing market needs, growth and competition may result in your systems and processes providing less than optimal customer response and capacity. We can work with your staff to identify and develop systems and processes that will create the next leap in sales and customer satisfaction.

Day to day requirements can prevent you and your staff from taking the necessary time to plan for the future. Each of your key staff knows products, processes, services and systems that will be critically important to your growth, but often these ideas are lost in the shuffle of the day-to-day operations. We will work with you to develop the strategies to move you to next level and then work with you on an ongoing basis to ensure that the vision is implemented in a timely manner.

If your goals include a new system that your staff currently cannot tackle, we can help with the development of such a system/product and assist in integrating it into your organization infrastructure or product mix.

We will work with your personnel to identify and plan for innovative technologies and systems that will increase your competitive edge, customer satisfaction and capacity to handle information flow. A major thrust will be in the identification of web services, databases and web based applications.